Why Make The Clever Choice?

High Density

Clever Choice has been passionately focused on producing the highest quality, most versatile and stable design flooring for over 14 years. It is available in a wide range of colours and sizes using 4 side Clever Click for glueless installation. No Glue is good for you. Our modern manufacturing facilities develop and produce the highest quality flooring in China and Germany, including state of the art technology and equipment from Europe. We are very proud of our product consistency, appearance and superior quality.


Our Vision

To offer a sustainable hardwood flooring alternative that upholds the high standards of quality and beauty that Clever Choice Design Floors strives to offer.


Our Mission

Clever Choice continues to innovate product development and formulate sustainable flooring solutions in order to deliver the highest quality products to the Australian flooring market.

Our relationships and products will always reflect our commitment to quality and offer exceptional customer service and value for money.

Focus on Quality First

The primary focus of Clever Choice Design Floors is to provide the highest quality flooring that offers true value and fits all budgets.


Our focus on quality first has gained us recognition and the reputation as the benchmark in quality design flooring.


Why Clever Choice?


Life is full of Choices and Clever Choice chooses to supply superior flooring products, so you can have confidence when your floor is a Clever Choice.


There are cheaper floors, but they are not the same density nor have the same stability and durability as our award winning High Density Clever Choice Design Floors.


We would like you to enjoy the best quality floors available in Australia, that offer the highest quality and real value for money.


Boutique distribution Australia-wide will ensure we continue to offer the highest quality customer service, bringing our design floors to your home.


Eco-Friendly Harvesting Techniques

Low environmental impact harvesting techniques, incorporating compliance with FSC standards. All our laminate flooring is produced in Germany forests, in accorance with best forest management practices.


Managed Forests reduces Greenhouse Gases

Bamboo trees are not all harvested at the same time, ensuring the forest is always present and reducing green house gases. All European Oak trees are harvested in accordance with best practice, low environmental impact techniques.


Waste Free Processes

We ensure that all waste is reused or recycled during the manufacturing process. 



All Clever Choice Design Flooring meets the formaldehyde emission class E1 and comply with the CARB phase 2 emission requirements. All Clever Choice products are CSIRO tested.


While we supply to over 250 stores across seven states and Territories within Australia, we are exclusive; you won't find us everywhere!
We are a family business and we value loyalty and the partnerships we have with our retail stores.


Clever Choice also specialise in commercial work having supplied flooring for multiple iconic buildings, including the Melbourne Recital Centre and the BCEC Art Gallery.

You will also find Clever Choice flooring in Your Town prize homes, national bottle shops, My House Rules houses and developments like Stocklands in Newport and Coomera.

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 Tel: 0487 253 325 | 07 5526 7399         Fax: 07 5604 1194          Email: admin@cleverchoice.com.au

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